Turning fund browsers into confident, repeat investors. A gamification layer for a mutual fund investing app designed to reward the habits that actually make someone a better investor, for two very different kinds of users. Product Mutual Fund Investing App My Role UX Researcher & Designer Timeline 1 Month Platform iOS & Android THE PROBLEM … Read more
Back in our school days, before we had any idea about insurance or investments, the only name we knew was LIC. Back then, savings simply meant LIC. It was a good thing because awareness was low, and people feared losing their money. LIC was, and still is, a trustworthy and strong brand. But now, we … Read more
School fees are skyrocketing, inflation is peaking and the rupee is sliding. Today, a single health crisis can push a family’s finances back by five years. As parents, we face a double challenge. We must protect our families today while investing smartly enough to outpace rising costs. If you have a daughter, you are likely … Read more
The Indian life insurance sector is showing strong vitality, driven by significant annual growth and high-performing private players. Top 10 Life Insurers by New Business Premium (YOY) Top 10 Life Insurers by New Business Premium (MOM) Here we have compared the new business premium (NBP) data of the top 10 life insurers on a month … Read more
In the world of product design, “I think the user will like this” is a dangerous sentence. To build an intuitive digital assets that actually work whether it’s a consumer app or a website or any feature for B2B, B2C and D2C, we need to move from assumption to evidence. Here is a breakdown of … Read more
Pradhan Mantri Mudra Yojana or Mudra loan is a flagship scheme by the government of India. The PMMY scheme was launched in 2015 with the aim of providing financial support, generating employment and promoting entrepreneurship in the country. MUDRA stands for Micro Units Development and Refinance Agency. What is the Pradhan Mantri Mudra Yojana? PM … Read more