SBI General Health Alpha is a health insurance plan from SBI General Insurance. It was launched in October 2025. Most health plans are like a fixed thali. You get what is on the plate. unlike this, Health Alpha is more like a buffet. You pick a base cover first. Then you add only the extras … Read more
LIC Health Shield is a fixed-benefit health plan. In simple words, it pays you a fixed amount of cash when you or your family are in hospital or have surgery, whatever the actual bill is. However, it is not a mediclaim policy. So it works best as an extra layer on top of a regular … Read more
A UX case study on consolidating a fragmented redemption journey into one clear decision moment from my time at DSP Mutual Fund. Why smooth redemption matters Many Indians keep most of their money in savings accounts, earning around 2–3% interest, even when better investment options are available. One reason is simple: access feels easier. With … Read more
Turning fund browsers into confident, repeat investors. A gamification layer for a mutual fund investing app designed to reward the habits that actually make someone a better investor, for two very different kinds of users. THE PROBLEM : Two audiences, stalled at the same wall New users just starting out and even experienced savers in … Read more
Most Investors Don’t Need More Options. They Need Better Nudges. From onboarding and KYC to SIPs, top-ups, redemption, and nominee addition. Every small screen in a mutual fund journey influences investor behavior. A well-designed nudge is not about forcing decisions. It’s about reducing confusion, building confidence, and making the right action feel easier. Good UX … Read more
You’ve likely heard elderly folks complain, “हमारी वृद्धा पेंशन नहीं आई,” or the famous dialogue from retired government workers: “जी रहे हैं पेंशन पे।” Pensions were once seen as a perk of government jobs, but since 2009, anyone can open an NPS account with flexible voluntary contributions and no upper limit. New PFRDA rules are … Read more