A UX case study on consolidating a fragmented redemption journey into one clear decision moment from my time at DSP Mutual Fund. Why smooth redemption matters Many Indians keep most of their money in savings accounts, earning around 2–3% interest, even when better investment options are available. One reason is simple: access feels easier. With … Read more
Turning fund browsers into confident, repeat investors. A gamification layer for a mutual fund investing app designed to reward the habits that actually make someone a better investor, for two very different kinds of users. THE PROBLEM : Two audiences, stalled at the same wall New users just starting out and even experienced savers in … Read more
Most Investors Don’t Need More Options. They Need Better Nudges. From onboarding and KYC to SIPs, top-ups, redemption, and nominee addition. Every small screen in a mutual fund journey influences investor behavior. A well-designed nudge is not about forcing decisions. It’s about reducing confusion, building confidence, and making the right action feel easier. Good UX … Read more
You’ve likely heard elderly folks complain, “हमारी वृद्धा पेंशन नहीं आई,” or the famous dialogue from retired government workers: “जी रहे हैं पेंशन पे।” Pensions were once seen as a perk of government jobs, but since 2009, anyone can open an NPS account with flexible voluntary contributions and no upper limit. New PFRDA rules are … Read more
Back in our school days, before we had any idea about insurance or investments, the only name we knew was LIC. Back then, savings simply meant LIC. It was a good thing because awareness was low, and people feared losing their money. LIC was, and still is, a trustworthy and strong brand. But now, we … Read more
School fees are skyrocketing, inflation is peaking and the rupee is sliding. Today, a single health crisis can push a family’s finances back by five years. As parents, we face a double challenge. We must protect our families today while investing smartly enough to outpace rising costs. If you have a daughter, you are likely … Read more