List of all the financial UX projects on insurance, mutual funds, loans and payments
Most Investors Don’t Need More Options. They Need Better Nudges. From onboarding and KYC to SIPs, top-ups, redemption, and nominee addition. Every small screen in a mutual fund journey influences investor behavior. A well-designed nudge is not about forcing decisions. It’s about reducing confusion, building confidence, and making the right action feel easier. Good UX … Read more
In the world of product design, “I think the user will like this” is a dangerous sentence. To build an intuitive digital assets that actually work whether it’s a consumer app or a website or any feature for B2B, B2C and D2C, we need to move from assumption to evidence. Here is a breakdown of … Read more
The Indian Mutual Fund AUM is nearing ₹80 Lakh Crore, yet our penetration remains low (just ~20% of GDP). Why? Because, Problem Statement Investors currently share their mutual fund and stock portfolio details manually (via PDFs, screenshots, or emails), which is time-consuming, error-prone, and lacks real-time accuracy. This results in poor portfolio reviews and suboptimal … Read more