Most Investors Don’t Need More Options. They Need Better Nudges. From onboarding and KYC to SIPs, top-ups, redemption, and nominee addition. Every small screen in a mutual fund journey influences investor behavior. A well-designed nudge is not about forcing decisions. It’s about reducing confusion, building confidence, and making the right action feel easier. Good UX … Read more
You’ve likely heard elderly folks complain, “हमारी वृद्धा पेंशन नहीं आई,” or the famous dialogue from retired government workers: “जी रहे हैं पेंशन पे।” Pensions were once seen as a perk of government jobs, but since 2009, anyone can open an NPS account with flexible voluntary contributions and no upper limit. New PFRDA rules are … Read more
Back in our school days, before we had any idea about insurance or investments, the only name we knew was LIC. Back then, savings simply meant LIC. It was a good thing because awareness was low, and people feared losing their money. LIC was, and still is, a trustworthy and strong brand. But now, we … Read more